'eBay Swipe' was a final year group University project that I created illustrations, branding and animations for as part of a response to the D & AD New Blood eBay competition brief. Here the challenge was to get Gen Z interested in buying and selling secondhand with eBay.
'eBay Swipe' was created with the vision of providing a practical solution to help sustainability levels by encouraging Generation Z to buy and sell secondhand. The designs include Sustainability Statistics that measure the positive impact our users are having on the planet, to help encourage them to keep buying and selling second-hand, changing behaviours about fast-fashion and emphasising that no longer wanted products can be wanted by others, especially with key moments in our users lives.
